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Hollywood Square
Alabama Entrance | Proposed Sign
Alabama Entrance | Proposed Signs
Hollywood Square | Cover
Hollywood Square | Page 02
Hollywood Square | Summary of Goals
Hollywood Square | Summary of Recs
Hollywood Square, Landscape
Hollywood Square, Interior Landscape
Hollywood Square | Art
Hollywood Square | Lighting
Hollywood Square | Facade
Hollywood Square | Logo fonts/inspo
Hollywood Square | Palette
Hollywood Square | Signage inspo
Timmons Entrance | Proposed Signs
Proposed mural area
Mural mock-up | Simple but quirky


Western General approached me to propose a 'refresh' of their property at 3637 W. Alabama Street, in Houston. They liked the palm trees and wanted to keep the name Hollywood Square. Given the high-end nature of many of the shops, I wanted to create an environment that was luxurious but not gauche. I centered the proposal around the colors, textures, and clean lines of mid-century Palm Springs.  

The proposal included a summary of goals, overall brand concepts, signage, lighting, landscaping, facade changes, and public art. 

Check out the full proposal

Click any image in the slide-show for an expanded view.

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